6 ways to beat writer’s block when creating marketing content

Content writing is an important part of any marketing strategy. While solid branding and a clear value proposition can grab a customer’s interest and put your business on the map, it’s often the writing that draws them in through language that directly addresses customer needs and wants. A well-written blog, newsletter, or even promotional offer can add value to your brand simply by informing them about the products and services you already offer, but it isn’t always easy. Anyone who has ever written about any one topic for an extended period of time knows that writer’s block is something that can and will happen, regardless of writing skill or topic of discussion. Because of this, it’s important to know how to get unstuck. Whether you’re having trouble nailing down a topic, or you just can’t figure out the perfect words to convey your message, here are six proven ways to beat writer’s block and get yourself back on track.

1.) Ask a Friend

Sitting down with a coworker or friend to brainstorm ideas for a topic or style may be exactly what you need to cure your own creative block. Another person offers a fresh perspective, angles you hadn’t considered, topic ideas you hadn’t thought of, and so much more. Carve out some time to just brainstorm topic ideas and different directions your content could take — you’ll probably be pleasantly surprised how many fresh, new ideas you leave with!

2.) Think About Your Audience

When writing marketing content, the first thing you should consider is your audience. The goal of content marketing is to showcase a topic that will both engage your audience and offer value to them. Think about the topics your audience cares about, the questions they need answered, and how you can help them. Writing for your audience is not only crucial to creating engaging content, but also to ensuring that your content will be read and interacted with. Consider frequent questions you get from your customers or stakeholders (whoever your audience may be) and provide them with the answer to that question. Think about the problems your audience faces and tell them how your company can solve those problems. Understanding your audience and their needs is not only crucial to producing good content marketing, but is also a valuable avenue for topic generation.

3.) Research

If you’ve been assigned a content topic that you’re unfamiliar with, or you think your audience would truly appreciate a topic that you know little about, there’s no doubt that you’ll need to do some research. Not only will this ensure that your content is accurate and informative, but it will also provide you with content ideas, an understanding of industry trends, and help you grasp the style in which these topics are written by other authors.

4.) Begin in the Middle

Introductions and conclusions are notoriously the hardest components of a piece of writing to create. If you’re having trouble finding the perfect opening to your content, but you have an idea of where you want the body content to go, start writing that first! Not only will getting your ideas down on paper help you warm up your writing, it will give you an idea of the direction you’d like your content to take and the style that works best for that particular piece. Once you’ve confidently written the body, go back to the introduction and use some elements of the body text there. This way, you’ll be almost finished with your content and have a much stronger, cohesive introduction!

5.) Change Your Routine

Take a break! If you’ve spent a considerable amount of time at your desk trying to find the perfect words, and it’s just not happening, get up! Go visit the local coffee shop, sit on a bench outside, or take a walk. Additionally, take your laptop with you! New environments may provide inspiration — writing at a different time or in a different location may open you up to new ideas. You might see an interaction that inspires a topic or hear an idea that you want to use in the future — the possibilities are endless.

6.) Cut Out Distractions

Maybe you don’t have writer’s block, but you’re just distracted from the task at hand. Distractions exist in many forms, both small and large, and could be pulling you away from your writing, whether you realize it or not. This could include office noise, ringing phones, distractions outside your office window — anything that may be normal to your usual workflow but is keeping your attention away from your writing. Try using noise-cancelling headphones or shutting your curtains. Whatever the case may be, removing distractions (as much as you reasonably can) will help you think clearly and begin the writing process.

Content marketing offers both current and potential customers the opportunity to engage with content that matters to them and understand your business offerings at the same time. Occasionally, even the most experienced content marketers experience writer’s block. If you need help with content writing, or you’re not sure where to start, contact Pulse Marketing Agency today for a free 30-minute consultation.