Email is a great way to communicate with your past, current, and prospective customers, keeping them engaged and informed about your business’s offerings. However, as your email list grows, it can be difficult to keep track of a large number of contacts, as well as the kinds of information these contacts are interested in. Luckily, with the help of an inbound marketing platform, email marketing automation can be implemented to help your business manage your emails and contacts.
While some businesses may be under the impression that email marketing is becoming obsolete, research indicates that 90% of adults and 74% of teenagers still actively use email. From a business perspective, email marketing can be a great way to build a strong relationship with customers
Email marketing is one of the most popular and effective marketing strategies, capable of disseminating important information to a wide audience. However, for all the businesses who make use of email marketing, not everyone takes full advantage of the platform.
Personalization marketing is everywhere. Here’s how you can make it work for you.