It’s no secret that Facebook holds great opportunities to market your business’s products and services. However, only including organic Facebook posts on your page could lead your business to miss out on valuable advertising opportunities
With more than 2.38 billion monthly users worldwide (over 6 times the U.S. population), Facebook remains the king of social media. Facebook offers a tremendous opportunity for businesses to interact with current and prospect customers on a fun, relaxed platform – while generating website traffic and serving as a virtual 24/7 customer service desk. Because of this engagement, many people turn to Facebook for product and service reviews and recommendations.
Off-page search engine optimization (SEO) plays a huge role in your website’s potential to be “discovered” online. The more relevant, authoritative inbound links you have on other websites, the higher your page will rank with Google and other search engines.
Communication is key in marketing – in fact, inadequate content can be a great flaw in an otherwise solid campaign. Today’s market is driven by a wide variety of customer interests, backgrounds, and needs, and every piece of content you produce – be it a social media post, blog, or e-book – is a reflection of your brand.
Email is a great way to communicate with your past, current, and prospective customers, keeping them engaged and informed about your business’s offerings. However, as your email list grows, it can be difficult to keep track of a large number of contacts, as well as the kinds of information these contacts are interested in. Luckily, with the help of an inbound marketing platform, email marketing automation can be implemented to help your business manage your emails and contacts.
While some businesses may be under the impression that email marketing is becoming obsolete, research indicates that 90% of adults and 74% of teenagers still actively use email. From a business perspective, email marketing can be a great way to build a strong relationship with customers
Email marketing is one of the most popular and effective marketing strategies, capable of disseminating important information to a wide audience. However, for all the businesses who make use of email marketing, not everyone takes full advantage of the platform.
For some industries, phone calls represent valuable conversions and interest in your business. If your business values phone calls as part of your marketing strategy, but you’re having trouble getting the phone to ring, there are a few strategies that may help you drive phone calls and gain more qualified leads
A common hurdle in content marketing is generating relevant and engaging content. Understanding what content resonates with your audience is the first step to creating appealing content, but it can often be difficult to nail down exactly what topics your audience is looking for.
As digital media continues to grow exponentially larger, the lines between which channels are appropriate for specific content can blur easily. Often, content marketers and business owners alike are faced with the same problem: trying to determine the best method to promote their content.