With more than 2.38 billion monthly users worldwide (over 6 times the U.S. population), Facebook remains the king of social media. Facebook offers a tremendous opportunity for businesses to interact with current and prospect customers on a fun, relaxed platform – while generating website traffic and serving as a virtual 24/7 customer service desk. Because of this engagement, many people turn to Facebook for product and service reviews and recommendations.
Communication is key in marketing – in fact, inadequate content can be a great flaw in an otherwise solid campaign. Today’s market is driven by a wide variety of customer interests, backgrounds, and needs, and every piece of content you produce – be it a social media post, blog, or e-book – is a reflection of your brand.
Inbound marketing is a strategy that utilizes many forms of pull marketing tactics to earn the attention of potential new customers. These tactics include content marketing to improve organic SEO, social media marketing, branding, and more. The goal of inbound marketing is to create valuable experiences that have a positive impact for your business and your customers.