All posts by Colleen Cropley

How to improve your business’s inbound marketing strategy with email automation

How to Improve Your Business’s Inbound Marketing Strategy with Email Automation

Email is a great way to communicate with your past, current, and prospective customers, keeping them engaged and informed about your business’s offerings. However, as your email list grows, it can be difficult to keep track of a large number of contacts, as well as the kinds of information these contacts are interested in. Luckily, with the help of an inbound marketing platform, email marketing automation can be implemented to help your business manage your emails and contacts.