With more than 2.38 billion monthly users worldwide (over 6 times the U.S. population), Facebook remains the king of social media. Facebook offers a tremendous opportunity for businesses to interact with current and prospect customers on a fun, relaxed platform – while generating website traffic and serving as a virtual 24/7 customer service desk. Because of this engagement, many people turn to Facebook for product and service reviews and recommendations.
Communication is key in marketing – in fact, inadequate content can be a great flaw in an otherwise solid campaign. Today’s market is driven by a wide variety of customer interests, backgrounds, and needs, and every piece of content you produce – be it a social media post, blog, or e-book – is a reflection of your brand.
Email is a great way to communicate with your past, current, and prospective customers, keeping them engaged and informed about your business’s offerings. However, as your email list grows, it can be difficult to keep track of a large number of contacts, as well as the kinds of information these contacts are interested in. Luckily, with the help of an inbound marketing platform, email marketing automation can be implemented to help your business manage your emails and contacts.