While some businesses may be under the impression that email marketing is becoming obsolete, research indicates that 90% of adults and 74% of teenagers still actively use email. From a business perspective, email marketing can be a great way to build a strong relationship with customers
Email marketing is one of the most popular and effective marketing strategies, capable of disseminating important information to a wide audience. However, for all the businesses who make use of email marketing, not everyone takes full advantage of the platform.
For some industries, phone calls represent valuable conversions and interest in your business. If your business values phone calls as part of your marketing strategy, but you’re having trouble getting the phone to ring, there are a few strategies that may help you drive phone calls and gain more qualified leads
A common hurdle in content marketing is generating relevant and engaging content. Understanding what content resonates with your audience is the first step to creating appealing content, but it can often be difficult to nail down exactly what topics your audience is looking for.
As digital media continues to grow exponentially larger, the lines between which channels are appropriate for specific content can blur easily. Often, content marketers and business owners alike are faced with the same problem: trying to determine the best method to promote their content.