In this uncertain time, it’s more important than ever to support the local economy. Behind every business are real people, and shopping locally helps them stay afloat in rough waters.
Even on the tough days, it’s important to recognize when you’ve missed an important marketing opportunity, and how to best capitalize on that opportunity if it should arise again.
Content is a key aspect to marketing and spreading a message to engage your audience. Content can also become difficult to produce when there is little time and resources are running thin. Content creation can be a daunting task for many people, we get it!
Businesses have a large amount of information they need to manage — both for their internal processes and for their customers. Your website is an important tool to manage your customers’ expectations and deliver content and information relevant to them.
It’s no secret that Facebook holds great opportunities to market your business’s products and services. However, only including organic Facebook posts on your page could lead your business to miss out on valuable advertising opportunities
With more than 2.38 billion monthly users worldwide (over 6 times the U.S. population), Facebook remains the king of social media. Facebook offers a tremendous opportunity for businesses to interact with current and prospect customers on a fun, relaxed platform – while generating website traffic and serving as a virtual 24/7 customer service desk. Because of this engagement, many people turn to Facebook for product and service reviews and recommendations.
Off-page search engine optimization (SEO) plays a huge role in your website’s potential to be “discovered” online. The more relevant, authoritative inbound links you have on other websites, the higher your page will rank with Google and other search engines.
Communication is key in marketing – in fact, inadequate content can be a great flaw in an otherwise solid campaign. Today’s market is driven by a wide variety of customer interests, backgrounds, and needs, and every piece of content you produce – be it a social media post, blog, or e-book – is a reflection of your brand.
Email is a great way to communicate with your past, current, and prospective customers, keeping them engaged and informed about your business’s offerings. However, as your email list grows, it can be difficult to keep track of a large number of contacts, as well as the kinds of information these contacts are interested in. Luckily, with the help of an inbound marketing platform, email marketing automation can be implemented to help your business manage your emails and contacts.
While some businesses may be under the impression that email marketing is becoming obsolete, research indicates that 90% of adults and 74% of teenagers still actively use email. From a business perspective, email marketing can be a great way to build a strong relationship with customers